A smarter way for brands to connect through real-time insights.
The Challenge
Overcoming Fragmentation and Inefficiency
Spotify's advertising teams struggled with fragmented, manual tools that slowed the identification of relevant sponsorship opportunities. Sales teams lacked an efficient method for real-time access to audience insights, leading to missed opportunities and cumbersome proposal workflows. Spotify recognized the urgent need for a streamlined tool to empower their teams to move faster, pitch smarter, and win more effectively.
"Before this tool, sales teams were spending hours pulling spreadsheets and prepping for pitches. Now, they get what they need instantly—customized, clean, and easy to share. It changed how they work every day, but also how they think about the data. It’s not just information anymore—it’s insight they can actually act on."
Our Approach
Immersive, Collaborative Design
Council began by deeply immersing with Spotify’s sales, advertising, and analytics teams, closely examining existing workflows, pinpointing frustrations, and identifying unmet needs. We prioritized collaboration, leveraging workshops, interviews, and cross-functional team sessions to ensure a thorough understanding of the challenges faced daily by Spotify teams.
Rapid Prototyping to Drive EfficiencyPrototypes quickly tested and validated ideas, shortening feedback loops and accelerating decision-making.User-informed RefinementReal user feedback shaped every iteration, ensuring the final tool directly met team needs and supported daily workflows.Focused on Actionable InsightsEvery design decision aimed to simplify complex data, helping Spotify teams act decisively and efficiently.
Lorem
Real-time Audience Analytics
The resulting tool delivers intuitive, real-time visualizations that dynamically reveal listener demographics, engagement times, and behaviors. Designed with simplicity and clarity at its core, the product seamlessly integrates complex analytics into compelling visual stories, enabling sales teams to quickly identify and act on strategic sponsorship opportunities.
Custom Data Visualization System
Council developed a flexible visualization system designed specifically for Spotify's unique data sets—capturing listener demographics and contextual insights with remarkable clarity. These tailored infographics support polished, compelling sales proposals and allow Spotify’s teams to craft precise narratives for advertisers.
Real-world Integration
From sales presentations to advertiser dashboards, the analytics tool became an essential daily resource, empowering Spotify’s global teams with actionable insights. Its user-friendly interface consistently delivered precise, visually appealing insights across multiple touchpoints—including client proposals, internal briefings, and training materials—resulting in stronger client engagements and increased advertiser trust.
The Results
Accelerating Sales and Strengthening Relationships
The tool accelerated the identification and pursuit of dynamic sales opportunities, leading to widespread adoption by Spotify's global sales and advertising teams. It transformed daily workflows, enabling more precise and compelling client proposals, increasing advertiser satisfaction, and enhancing Spotify’s competitive advantage with a distinctive analytics capability.
"Before this tool, sales teams were spending hours pulling spreadsheets and prepping for pitches. Now, they get what they need instantly—customized, clean, and easy to share. It changed how they work every day, but also how they think about the data. It’s not just information anymore—it’s insight they can actually act on."
Spotify Data Tool
The Results
Accelerating Sales and Strengthening Relationships
The tool accelerated the identification and pursuit of dynamic sales opportunities, leading to widespread adoption by Spotify's global sales and advertising teams. It transformed daily workflows, enabling more precise and compelling client proposals, increasing advertiser satisfaction, and enhancing Spotify’s competitive advantage with a distinctive analytics capability.
What it meant
Accelerating Sales and Strengthening Relationships
This collaboration reinforced Council’s belief that deep partnership and user-centered design transform complex data into meaningful opportunities. By focusing on clarity and actionable insights, we demonstrated that powerful design isn’t just about aesthetics—it’s about driving tangible impact, smarter decision-making, and business growth.