Work
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LIvabl-Brand Design

Future-forward home discovery, reimagined.

Following Zonda’s acquisition of BuzzBuzzHome, Council partnered with the company to redefine and relaunch the brand as Livabl—a fresh, data-powered home discovery platform designed for a new generation of buyers and builders.
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The Challenge

Rebuild from the ground up

Zonda’s acquisition of BuzzBuzzHome presented more than a name change—it was a moment to radically reposition the product. The existing brand was fragmented and outdated, misaligned with the innovation happening behind the scenes. The Livabl team wanted a complete reinvention: new name, new visual language, new strategy, new system—built for scale and built to last.

"Livabl was entering a crowded space and needed to stand out—not just with a new name, but with a brand that felt fresh, modern, and credible. The system gave them a strong foundation to build from—one that could flex across partners, channels, and content while still feeling consistent and smart. It helped them launch with clarity and grow with confidence."

Our Approach

A brand platform designed for scale and storytelling

We worked side by side with the Livabl team to translate their ambitions into a brand built to flex—strategic enough to shift perception, systematic enough to drive execution, and expressive enough to connect emotionally. From foundational strategy to digital application, our work enabled Livabl to launch confidently—and evolve continuously.

  1. Defined the future vision We worked with leadership to reposition Livabl as a next-generation home discovery experience—moving beyond listings toward intuitive, human-centered exploration.
  2. Built a scalable system We designed a modular design system in Figma, empowering internal teams to create efficiently and cohesively across marketing, product, and sales.
  3. Elevated digital experience We delivered high-fidelity UI and UX across key touchpoints—including the primary product and marketing site—merging usability with brand expression.
  4. Equipped the team to evolve Comprehensive guidelines, documentation, and tone of voice principles enabled the Livabl team to maintain, adapt, and grow the brand without friction.

Creative Work

A system to inspire, inform, and evolve

From the earliest brand vision to launch-ready execution, we designed a flexible, future-forward system that could grow with the business. Livabl’s brand identity was crafted to reflect not just credibility and expertise—but clarity, warmth, and emotional resonance across every touchpoint. The result was a comprehensive experience that connects premium technology with a welcoming, design-forward

Strategic identity and narrative

We defined the core brand story—including positioning, tone of voice, and strategic narrative—that shaped how Livabl communicates with buyers, builders, and brokers alike.

Visual identity and design direction

We crafted a refined logo, color palette, and typography system rooted in modern sensibility and editorial clarity—balancing sophistication with accessibility.

Illustration and iconography

We developed a scalable illustration and icon system to express ideas with elegance and clarity—supporting editorial, feature, and functional needs.

Product and web UX/UI

From the website to the listing platform, we designed high-fidelity interfaces that feel elevated and intuitive—putting real-time data and discovery at the user’s fingertips.

Comprehensive brand toolkit

A robust set of guidelines, voice principles, and usage patterns empowered the Livabl team to maintain and evolve the brand confidently, across B2C and B2B experiences.

The Results

A new identity, inside and out

Livabl launched with a fresh presence that reflects both the intelligence of the Zonda ecosystem and the intuitiveness of a next-gen home discovery experience. Internally, the systemized tools and frameworks accelerated execution across marketing, product, and sales—positioning the brand to grow with clarity and cohesion.

"Livabl was entering a crowded space and needed to stand out—not just with a new name, but with a brand that felt fresh, modern, and credible. The system gave them a strong foundation to build from—one that could flex across partners, channels, and content while still feeling consistent and smart. It helped them launch with clarity and grow with confidence."

Livabl (Brand Platform)

The Results

A new identity, inside and out

Livabl launched with a fresh presence that reflects both the intelligence of the Zonda ecosystem and the intuitiveness of a next-gen home discovery experience. Internally, the systemized tools and frameworks accelerated execution across marketing, product, and sales—positioning the brand to grow with clarity and cohesion.

What it meant

Repositioning a category through brand experience

More than a rebrand, Livabl represents a new model in home discovery: user-first, data-powered, and emotionally resonant. By building a flexible platform, we helped the team not only launch—but lead.